Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, April 30 • 5:30pm - 6:45pm
Strike Up the Brand: How to Boost Your Music Career with Partners and Sponsors (Presented by Billboard)

Sign up or log in to save this to your schedule and see who's attending!

Time was when artists would steer clear of corporate sponsorships for fear of harming their creative image. Those days are long gone. Today “selling out” is in. Partnering with a company - or a brand - is now one of the best ways to raise your profile and get your music heard by a wide audience. By using examples of great brand/artist synergies, this panel will explore how writer-artists can attract and pitch brands, what brands are looking for in an artist, how you can be a good brand partner, working strategically so that you both achieve your goals, and, ultimately, how a brand partnership can pay off!

Moderators
avatar for Andrew Hampp

Andrew Hampp

Senior Correspondent, Billboard
Andrew Hampp is Billboard's senior correspondent, focusing on the intersections of music, branding, advertising and business. Since 2011, he's helped unearth trends and report cover stories on the dueling music strategies of Coke and Pepsi; notable personalities from Guy Oseary, Troy Carter & Scooter Braun; superstar artists like P!nk, Mariah Carey, Jennifer Lopez and Ryan Tedder to over a dozen executives from this year's Power 100... Read More →

Speakers
avatar for Marcie Allen

Marcie Allen

President, MAC Presents
Marcie Allen is President of New York City-based music experiential agency MAC Presents.  She leverages her twenty years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists.  Allen has executed partnerships on behalf of brands including Delta, Microsoft, Jeep, Samsung, CITI, Sony, Southwest Airlines, Verizon, and AT&T, and artists including Foo Fighters, Green Day... Read More →
avatar for Steve Berman

Steve Berman

Vice Chairman, Interscope Geffen A&M
Just six months after the inception of Interscope Records in 1991, co-founder Jimmy Iovine enlisted Steve Berman to head the innovative label’s marketing and sales effort.  Since then, the Interscope brand has grown from one of the most successful independent record companies in history into Interscope Geffen A&M, a major division within global music leader Universal Music Group.  In 2005... Read More →
avatar for Jessica Kausen

Jessica Kausen

Events & Music Manager, Squarespace
Jessica Kausen is the Events & Music Relations Manager for Squarespace, which is headquartered in New York City. With over 10 years of event management experience, Jessica has produced a variety of live events, ranging from non-profit fundraising galas to multi-million dollar concert productions. She is an avid concert & music festival attendee and resides in Astoria, New York (the best kept secret of NYC, in her humble opinion).
avatar for Daniel Miller

Daniel Miller

Artist Manager (Lady Antebellum), Red Light Management/Fusion Music
Artist Manager (Lady Antebellum) - Red Light Management | Managing Partner - Fusion Music | | A 15 year Nashville veteran, Daniel Miller began his career as a tour publicist for Schatzi Hageman’s Hot Schatz PR & Wes Vause’s Media Shop in 1998. From there he joined Simon Renshaw’s Nashville-based management company to oversee box office/VIP ticketing for Dixie Chicks’ 2000 Fly tour. In 2000, he joined the... Read More →



Thursday April 30, 2015 5:30pm - 6:45pm
Hollywood Ballroom B-C 2nd Floor (Mezzanine)

Attendees (254)